Project Mc^2

Project Mc^2 dolls were originally released in the fall of 2015. At the time of release the line included four dolls, McKeyla, Adrienne, Bryden, and Camryn.

The Project Mc^2 dolls were marketed towards girls age 6+. There were four dolls each sold separately and they came with a science experiment.
These dolls were well received by consumers due to the STEM aspect pushed to young girls. The inclusion…