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L.O.L Surprise dolls sets itself apart with it's sphere capsule that holds the doll, and a brightly colored box featuring an image of one of the many dolls in the line.

L.O.L Surprise dolls, released in 2016, is the latest addition to MGA’s iconic doll run. The dolls are marketed to girls ages 6+. LOL Surprise dolls were met with huge success and took the spot for #1 toy in 2017. MGA created multiple accessories,…

Lalaloopsy dolls are packaged in funky shaped boxes with a background that matches the doll's theme. The colors are bright and the fonts are eye-catching.

In 2010 Lalaloopsy dolls were introduced, taking a different approach to rag dolls. Lalaloopsy dolls were marketed as “rag dolls who came to life after the las stitch was sewn”, I think that this is the most creative line of dolls MGA released.…

The Project Mc^2 dolls were marketed towards girls age 6+. There were four dolls each sold separately and they came with a science experiment.
These dolls were well received by consumers due to the STEM aspect pushed to young girls. The inclusion…