Moxie Girlz dolls hit the shelves July 22nd, 2009 in the United States and nationwide August 15th 2009. The Moxie Girlz packaging was more edgy than competing doll lines.
The Moxie Girlz doll line was invented by Isaac Larian, under MGA Entertainment. The dolls were marketed toward girls ages 6+. The doll line originally included four dolls, Bria, Avery, Sophina, and Lexa.