A New Front of Inclusivity

In the 2010s, a new wave of inclusion, the body-positive movement, started to spread. Barbie, along with other staple brands, were criticized for promoting unhealthy body images to impressionable young children, and thus, Mattel's profits started backsliding. 

Enter the first line of Barbie Fashionistas. They were a group of ethnically diverse dolls, but also characteristically diverse. Mattel created the petite, tall, and curvy Barbies to spread this inclusivity. 

Yet, the launch was not without backlash. News outlets criticized Barbie for breaking its traditional mold and promoting an unhealthy lifestyle with the new Curvy Doll. Most of the commercials and advertisements have been privated from the public eye.