LEGO Preschool Set

LEGO Duplo

1969 CE

The LEGO company launched plastic building bricks and jumbo bricks intended for children ages 1-5. LEGO Duplo was marketed as “the perfect bricks for daycares.” The preschool sets came in four colors: red, green, yellow, and blue. LEGO attempted to try to expand its target audience to young children by offering the jumbo brick for daycares, and they were successful.